Bertha Benz The First Driver

Senior Producer - Live action, digital social media

Bertha Benz’s epic journey from Mannheim to Pforzheim, Germany marked a series of firsts —the first car on the road and the first woman behind the wheel. Ultimately, Bertha Benz’s determination and ingenuity drove more than a car, it drove an entire industry. To celebrate the 130th anniversary of the drive, and the story that put Mercedes-Benz on the map, the film debuted as the brand’s first-ever IGTV post.

Credits:

Agency: R/GA
Group Director, Production: Joe Gagliardi
Senior Producer: Tatiana Spiegel
Senior Content Producer: Ben Hassey
Creative Directors: Tal Shub/Joanna Crean
Jr. Art Director: Emily Stetzer

Production Partner: Normal Content