The Lil Benz Dealership
Senior Producer - live action & event production
I was lucky enough to help produce The Lil’ Benz Dealership; an authentic Mercedes dealership experience where every detail was transformed to be kid-sized. There were little Mercedes-Benz cars, little salespeople, little owner’s manuals (where were also coloring books), and even a photo both for making little driver’s licenses on the spot. To advertise, we made ads that looked exactly like premium Mercedes print ads, until we revealed that the cars were actually kid-sized. Our films were even narrated by the Mercedes-Benz brand voice: Jon Hamm.
Credits:
Agency: R/GA
Group Director, Production: Joe Gagliardi
Senior Producer: Tatiana Spiegel
Senior Content Producer: Ben Hassey
Production Coordinator: Pete Taft
Executive Creative Directors: Chris Joakim / Mike Donaghey
Creative Director: Rodrigo Burdman
Senior Copywriter: Otavio Barbon / Chloe Saintilan
Senior Art Director: Rodrigo Guaxupe
Jr. Copywriter: Namwan Leavell
Jr. Art Director: Emily Stetzer
Director: Alex Mallonee
DP: Inder Mann
DP: Dave Waldron
Photographer: Francisco de Deus
Experiential Marketing Partner: Czarnowski