The Lil Benz Dealership
Senior Producer - live action & event production
I was fortunate to help produce The Lil’ Benz Dealership, an authentic Mercedes dealership experience where every detail was transformed to kid-sized proportions. The activation featured miniature Mercedes-Benz cars, tiny salespeople, little owner’s manuals (which doubled as coloring books), and even a photo booth for creating kid-sized driver’s licenses on the spot. To promote the experience, we crafted ads that mimicked premium Mercedes-Benz print campaigns, only to reveal that the cars were designed for kids. Our films were even narrated by the iconic Mercedes-Benz brand voice, Jon Hamm.
Credits:
Agency: R/GA
Group Director, Production: Joe Gagliardi
Senior Producer: Tatiana Spiegel
Senior Content Producer: Ben Hassey
Production Coordinator: Pete Taft
Executive Creative Directors: Chris Joakim / Mike Donaghey
Creative Director: Rodrigo Burdman
Senior Copywriter: Otavio Barbon / Chloe Saintilan
Senior Art Director: Rodrigo Guaxupe
Jr. Copywriter: Namwan Leavell
Jr. Art Director: Emily Stetzer
Director: Alex Mallonee
DP: Inder Mann
DP: Dave Waldron
Photographer: Francisco de Deus
Experiential Marketing Partner: Czarnowski